Robert Bonomo
Tel. (650) 488-3945 E-Mail: rfbonomo@gmail.com
Skype: robertbonomo67 GTalk: rfbonomo@gmail.com
Publications, Translations, Blogs & Websites
Novel, Cactus Land, 2009,
Novel, Twilight Breakout, 2009
Blogs & Websites
Main Blog: www.thecactusland.com
Marketing Blog: www.roi-digital.com
Lead Generation Sites: www.freetradingquiz.com & www.etraderiq.com
Translations
Memoriam Anual 1999” of the port of Cartagena. Translated the Annual Report for the Port of Cartagena into English, 127 pages.
The classical music magazine Melómano Año IV /Numero 34, July and August 1999
Interview with Vladimir Ashkenazy.
Journal of Psychopathology and Behavorial Assessment, Vol 21, No. 1, 1999
“The Social Phobia and Anxiety Inventory: Reliability and Validity in an Adolescent Spanish Population”
Various advertising texts for furniture, agriculture, real-estate and tourism.
The classical music magazine Melómano Año IV /Numero 34, July and August 1999
Interview with Vladimir Ashkenazy.
Journal of Psychopathology and Behavorial Assessment, Vol 21, No. 1, 1999
“The Social Phobia and Anxiety Inventory: Reliability and Validity in an Adolescent Spanish Population”
Various advertising texts for furniture, agriculture, real-estate and tourism.
Copy edited several articles for pubication in peer reviewed journals for the Pacific Fisheries Insitutute of Kamchatka, Russia.
Professional Experience Marketing, Advertising , Sales & Other
FREELANCE MEDIA CONSULTANT 2008-Present
Media buying and consulting for many firms, focusing primarily on the financial services area. Major media buys and lead generation programs for Bettertrades, Rich Dad, Spread Trade Systems and Freely. Also created two lead generation sites targeting active traders, www.freetradingquiz.com and www.etraderiq.com
VENTURE DIRECT – New York City 2007
Venture Direct is a full service direct marketing agency established in 1993, specializing in online lead generation. Venture also has a print, list services and list management division.
Director of Media Buying
Manage distribution for over 200 campaigns in 4 separate verticals, managing a budget of over 1.5 million dollars a month and a team of 7 persons.
·Closed a million dollar media buy with Liberty Tax for their online tax preparation campaign.
·Helped to close business and currently manage Russ Whitney’s Teach Me to Trade media buys.
·Played key role in closing over $300,000 in business for Ebony Magazine.
OPTIONETICS INC. - Redwood City, California 2005-2007
Optionetics Inc. is the holding company for a variety of financial education, software and seminar companies including Optionetics, Profit Strategies, FXTE, Safety in the Market and the trading software’s Platinum and Profit Source. The company operates in 11 countries.
Customer Acquisition Marketing Manager
Responsible for client acquisition for seminars and other financial education products. Developed the model and metrics and initiated the media buy which includes portals, emails, vertical financial sites, ad-networks, print ads in national media and direct mail lists. One direct report.
·Consistently reached over $1,000,000 dollars of new revenue on a monthly basis with a media spend
below $300,000.
·Have achieved an ROI of over 150% to date on direct marketing campaigns.
·Brokered our own direct mail list.
·Spearheaded both national and geo-targeted campaigns to drive attendance to seminars on sites
including Investors.com, Zacks, The Street, Smart Money, Yahoo, The Fool and Kiplinger’s.
·Reached over 7% conversions on leads through creative and media optimization.
·Negotiated international CPA deals for several countries.
·Manage three outside creative groups developing all formats of Internet advertising as well as the
creation of multiple landing pages.
Panda Software, Madrid Spain 2004
Panda Software is the largest software company in Spain and a leading player in the anti-virus space.
Business Development Manager
Did a one month stint in the Scientology based firm.
BANCO SYGMA, Madrid, Spain 2003
Banco Sygma is the Spanish affiliate of Cofinoga, the financial arm of the French department stores Galeries Lafayette. The bank markets personal and consumer loans.
Internet and Partnership Manager
In charge of launching the Internet as a channel for client acquisition for Banco Sygma. Created the model to project potential acquisition costs and measured the internal impacts of the project before launching the channel.
·Launched the bank on the Internet even before they had a web site. This channel increased production by 25% with an acquisition cost below that of other channels.
ANTEVENIO (I-NETWORK) Madrid, Spain 1999-2003
I-Network is the leading online ad network in the Spanish speaking world. I-Network has an ad network, a permission email marketing division (CorreoDirect), and a lead generation network, (Centrocom).
Product Manager
Responsible for CorreoDirect, the permission e-mail marketing product of I-NETWORK. In charge of launching the product, signing co-registration contracts with web sites and the commercialization of the product. Four direct reports.
Country Manager
General Manager of the on-line advertising network I-NETWORK in Argentina, the leading ad-network in the Spanish-speaking world
Sales Manager
Responsible for a five person sales team whose mission was to present the full range of I-NETWORK on-line advertising products to media buyers and advertisers in Spain.
BALTIMORE SPICE (FUCHS USA), Miami, Florida 1995-1996
Sales Manager
Opened and maintained accounts with food manufacturers, food service companies and brokers in Florida, the Caribbean and Mexico.
UNITED PARCEL SERVICE (UPS), Miami, Florida 1993-1994
International Sales Representative
Opened and maintained new international accounts. Produced market studies on the potential of the international courier business in South Florida in collaboration with the International Marketing Department of UPS.
Coral Springs GMC & Oldsmobile, Coral Springs, Florida 1993
New and Used Car Salesman
Sold new and used cars for the mega car lot in Coral Springs.
Wantman and Associates , West Palm Beach, Florida 1988
Land Surveyor
Worked in land surveying crew as Rodman and did some basic work turning angles.
Collection Agency, Pompano Beach, Florida 1986
Telesales
Sold collection services to accounts receivables departments.
Professional Experience Teaching
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IELTS SCHOOL- Kamchatka, Russia 2009-2010
English Teacher
Prepared Russian students for the IELTS exam, a necessary test for foreign students wishing to study in Canada, the UK, and Australia.
MONTEAGUDO MASTERS – Madrid, Spain 2002-2003
Moneteagudo is a school with masters programs in business and for the pharmaceutical industry.
English and Advertising Professor
Taught Business English to students studying Masters programs in business and for the pharmaceutical industry. Also gave seminars on online marketing.
WALL STREET INSTITUTE – Cartagena, Spain 1996-1999
Wall Street Institute is a chain of English schools operating throughout Spain.
Director of Studies
Managed all didactic activities of the school which had over 600 students, placed in 48 different levels. Managed scheduling of classes, training and management of teachers, purchasing of texts and placement and progress of students. Managed team of 7 teachers.
ESIC UNIVERSITY - Valencia,Spain 1992-1993
ESIC is a private university in Valencia specializing in advertising and marketing.
TOEFL & GMAT Teacher
Prepared students to take the TOEFL and GMAT exams for acceptance into post graduate programs in the USA.
CEU UNIVERSITY – Valencia, Spain 1991-1992
CEU is a private University in Valencia specializing in applied sciences.
English Teacher
Gave Pharmacy students their assigned English course.
CENTER FOR NORTH AMERICAN STUDIES – Valencia, Spain 1991
The Center of North American Studies is one of the oldest English Academies in Valencia, once funded by the US Government.
English Teacher
Internships
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PORSCHE ESPAÑA S.A., Madrid 1992
ConsultantStudied the dealer network, sales methods and communication between manufacturer, importer, dealer and client.
BIONAT S.A., Madrid 1992
ConsultantStudy of the real and potential market for Antioxidant E-306 for a bio-technology company.
ConsultantStudied the dealer network, sales methods and communication between manufacturer, importer, dealer and client.
BIONAT S.A., Madrid 1992
ConsultantStudy of the real and potential market for Antioxidant E-306 for a bio-technology company.
ALACHUA COUNTY CRISIS CENTER, Gainesville, FL 1989
Volunteer Phone CounselorSuccessfully completed very intensive two month training and selection process, where over 30% of candidates were able to complete training. Did weekly shifts for over a year receiving calls from people in crisis situations, handling many different kinds of highly intense and dramatic situations.
Volunteer Phone CounselorSuccessfully completed very intensive two month training and selection process, where over 30% of candidates were able to complete training. Did weekly shifts for over a year receiving calls from people in crisis situations, handling many different kinds of highly intense and dramatic situations.
Education
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2005 INSTITUTE OF TRANSPERSONAL PSYCHOLOGY, Palo Alto, California
One semester in the Masters of Transpersonal Pyschology Program
1993 BOSTON UNIVERSITY, Boston, Massachusetts
MSM, Master of Science in Management
1990 UNIVERSITY OF FLORIDA, Gainesville, Florida
Bachelor of Arts in Liberal Arts (History)
1990 FLORIDA INTERNATIONAL UNIVERSITY, Miami, Florida
Course in Teaching English as a Second Language (TESL)
1988 NEW YORK UNIVERSITY (Tisch School of the Arts)
Attended one year of film school.
1987 UNIVERSITY COLLEGE DUBLIN, Dublin, Ireland
Certificate in Irish Studies
1986 UNIVERISTIY OF MIAMI, Miami, Florida
One Summer Semester at Uof M.
1986 UNIVERSITY OF GRANADA, Granada, Spain
Signed up for classes in Spanish Language and Culture
1985 UNIVERSITY OF NAVARRA, Pamplona, Spain
Certificate in Spanish Language and Culture
1985 PINE CREST PREPARATORY SCHOOL, Ft. Lauderdale, Florida
Graduated with a High School Diploma
Skills
LANGUAGES COMPUTER PROFICIENCY
-English: Native
-Spanish: Bilingual
-Italian: Basic
-French: Basic
-Russian: Notions
MS Office, DART. Webtrends and HBX.
